Desktop walkthrough
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WEBSITE PROJECT · SHOPIFY CUSTOM CODED
Aesthetic Drinkware Website
1219 Avenue — An Aesthetic Drinkware Brand, Reimagined Digitally Project Category: Shopify Website Development | Custom E-commerce Experience Project Overview For 1219 Avenue, we went beyond a conventional Shopify store to create a fully customized e-commerce experience that reflects the brand's aesthetic identity. From custom-coded website sections and interactive product listings to a live product personalizer, we developed a shopping experience where design meets functionality. Every element was thoughtfully built to simplify product discovery, make personalization effortless, and create a seamless, conversion-focused customer journey. The goal: A website that doesn't just showcase products, but makes shopping for them an experience.
WEBSITE WALKTHROUGH
Desktop and mobile, designed as one experience.
See how the experience translates across devices, interactions and buying journeys.
Mobile walkthrough
ABOUT THE PROJECT
Beyond a Shopify Store. A Custom-Built Brand Experience.
Howdy, admin
KEY HIGHLIGHTS
Floating Search Bar
Quick-access product search designed to make browsing more convenient.
Live Product Personalizer
Interactive personalization allowing customers to customize products with names, text, and other available options.
Custom Product Variant Selectors
Visual color and design selection for an easier product-shopping experience.
Sticky Add-to-Cart Bar
Persistent product pricing and purchasing access while browsing a product page.
Custom Multi-Design Product Listings
Multiple designs presented through a more unified, interactive shopping experience.
Quick Add-to-Cart
Shopping directly from product grids without unnecessary page navigation.
Custom Bundle & Quantity Offers
Multi-product purchasing incentives designed to increase average order value.
Interactive Collection Showcases
Custom visual browsing sections for bottles, tumblers, premium collections, and personalized products.
CRO & UX
Built to remove friction, not just look better.
Increasing basket size: Quantity discounts and complementary product recommendations give customers reasons to add more items. Reducing abandonment: Sticky buying controls, clear shipping information, and upfront payment conditions remove avoidable obstacles. Converting first-time visitors: Reviews, visible discounts, product details, and payment reassurance help unfamiliar customers feel more comfortable ordering. Improving shopping efficiency: Search, category navigation, filters, and quick-add functionality reduce the effort required to find and purchase products.
- ✓Conversion-Focused Product Pages — Strategically positioned Add to Cart buttons, clear pricing, product information, and reassurance elements to simplify purchasing decisions.
- ✓Smart Product Discovery — Custom collection layouts, category-based navigation, filtering, and sorting to help shoppers find relevant products faster.
- ✓Interactive Product & Variant Selectors — Visual design selection, color swatches, and variant browsing to make comparing options more intuitive.
- ✓Live Product Personalizer — Custom product personalization functionality designed to make customized shopping more interactive and convenient.
- ✓Quick Add-to-Cart Functionality — Product-grid shopping actions that reduce unnecessary navigation between collections and individual listings.
- ✓Average Order Value (AOV) Optimization — Quantity-based discount offers, multi-item promotions, and shopping incentives designed to encourage larger baskets.
- ✓Dynamic Promotional Sections — Custom offer banners, discount displays, and copy-to-clipboard coupon codes integrated into the shopping journey.
- ✓Social Proof & Trust Building — Customer reviews, product ratings, trust indicators, and brand credibility sections placed throughout the storefront.
- ✓Pricing & Savings Visibility — Compare-at pricing, discount percentages, and visible savings to communicate product value clearly.
- ✓Purchase Friction Reduction — Free-shipping communication, eligible COD options, secure-checkout messaging, and clear prepaid requirements for personalized products.
- ✓Product Recommendations & Cross-Selling — Curated collections, featured products, and related-product sections that encourage further product exploration.
- ✓Purchase-Confidence Optimization — Detailed specifications, product benefits, FAQs, shipping information, and accessible customer support to address common buying concerns.
CUSTOM DEVELOPMENT
Features built around the client's actual requirements.
Custom functionality, not template filler — designed around the product, operations and customer journey.
Floating Search Interface
Provides a dedicated product-search entry point.
Interactive Color Variant Rail
Displays visual, named product options instead of relying only on dropdowns.
Custom Homepage Collection Carousels
Showcases categories, product counts, seasonal favourites, and new arrivals through separate browsing sections.
Custom Social Proof Sections
Presents ratings, testimonials, and trust indicators within the shopping experience
Corporate Proof & Project Videos
Displays client logos, project quantities, and corporate gifting portfolio content beside the B2B enquiry funnel.
Live Product Personalizer
Real time personalization
Amazon Like Variations Picker
Showcasing multiple designs like amazon variations
““Working with The Social Marque has made a noticeable difference to our online store. The website is now faster, smoother, and much easier for customers to navigate, and we've seen an improvement in conversions as well. What we really appreciate is how the team understood our brand and built custom features around our requirements instead of relying on standard solutions. From product personalization to the overall shopping experience, everything feels more refined and user-friendly. We're really happy with the results and the team's ongoing support.””
Vani Bansal · Co-Founder
BUILD WITH TSM
Let’s build an e-commerce experience that looks exceptional, performs seamlessly, and is designed to convert.
Tell us a little about your brand and what you have in mind. We’ll help you figure out what could work better, what’s missing, and how we can bring your ideas to life.